ADESOPE OLAJIDE BIOGRAPHY

Adesope olajide is an entertaining and dynamic broadcaster with a world of experience hosting tv programmes , live panels and events interviewing some of the world's most famous entertainers,celebrities and popular personalities. With over 15 years television and radio experience in the Uk with lead anchor roles on tv and radio such as Vox Africa Uk’s entertainment programme (Live at Battersea) as well as the tv channels flagship sports programme (Sports360), Nollywood movies flagship entertainment programme (Nollyafrobeats), returning sports commentator on Bbc worlds focus on Africa show, Ben tv ABc sports and current host of the Afrohits on the beat London 103.6FM radio show.

Adesope (otherwise known as shopsydoo) has become one of the most prominent faces of the African entertainment in Europe and Africa. With an interview list reflecting his versatility as a broadcaster and the depth of his career so far, some of his interview conquests include Anthony Joshua , Michelle Williams(Destiny's Child), Davido (singer) , Wizkid (singer) , Amir Khan (boxer) , Joe Calzaghe (boxing legend), Cheyl Cole (singer), Thiery Henry (football legend), Dwayne Wade (Nba player), Hakeem Olajuwon(basketball legend), Jay Jay Okocha (African football legend) ,David Haye (boxer), D'Banj (singer), Trey Songz (singer), Tuface (singer), Wale(rapper) Yemi Alade (singer), Asa (singer), Nneka (singer), Estelle (singer), Tiwa Savage (singer) to mention a few.

Adesope`s debut in media and entertainment started at pirate radio station N-power in south London where he honed his skills through hosting music/ entertainment focused programmes and chat shows. He then went on to become a valued member of the first licensed African radio station in the UK in Voice of Africa radio after which he moved on to becoming a well known T.V presenter for the award winning Online T.V station Factory78. His exemplary efforts within the media and entertainment world did not go unrecognized hence being awarded by BEFFTA organization in the UK in 2011 in best presenter category . Adesope has also ventured out of the tv studios hosting prestigious live events such as the being the panel host at Afrobeats MIDEM 2017 & 2018 , African Creative Industries Investment Summit (2013 & 2014), The Afrobeat Educational Road Live Shows ( 4 years in a row ) and a number of other entertainment and educational live events. Such as UK headline concerts for African superstars Davido , Olamide , Tiwa Savage , Yemi Alade , Burnaboy to name a few . With regards to his efforts as a community member, Adesope believes strongly that every adult has a unique role to play in positively influencing the lives of the younger generation, and this can be effectively accomplished by laying a good example for them to follow. This principle is shown in his role as the director on the Olumide Oyedeji Youth Foundation where he focuses on programmes aimed at reaching out to under-privileged and troubled teenagers through sports and mentoring.

He is also a strong advocate against domestic violence and considers himself a feminist becoming the first known music programme on radio to have a dedicated slot for music made by women which has been going strong for two years . With a wealth of knowledge within the African popular culture , Adesope has held roles such as a weekly music insider on the continentally syndicated ''Adora Oleh show'', an Afrobeats news reporter On Reprezent Fm With Dj Neptizzle's "The Ultimate Afrobeat Show" , a co-host OMG popular podcast “for the love of Afrobeats “,as well as the news anchor on Factory78tv weekly news ( syndicated on Notjustok.com and Ben Tv Sky183 ).